Product animation for TV ads - Mastrelle Flora Plus
Client: StudioAlb as the main production studio, working for Fiterman Pharma, one of the biggest pharma companies in Romania by market share.
Project: Product animation end card for one of the client's top products.
Challenge: Taking a (mostly) shot and edited commercial and creating a really short, but attention-grabbing animated product end card for it.
Solution: We tested out multiple ideas, but the one that worked best was to start from the stylized woman from the packaging's design - through some tracking and compositing magic, we managed to animate her directly on the product package. It was then just a matter of doing a transition through a 3D flower tunnel and recomposing the brand's design elements to make a nice final scene for the product shot at the end of the video.