Company showcase video – WE Red Bridge Agency of the Year

Client: Mile80 as the main production studio, working for WE Communications, one of the top worldwide PR agencies.

Project: A highlight reel of the extremely varied campaigns, events, projects and partnerships WE has done in Asia and the Pacific during the previous year.

Challenge: Taking a very wide and diverse array of media and making them look good in a video.

Story: What do you do when the projects you have to showcase are as varied as WE's projects usually are? Even more complicated, what do you do when the media you get from those projects is extremely diverse both conceptually (ranging from videos, to screenshots, to photos and posters, news items and landing pages) and technically (with different formats, resolutions, lengths, and so on)? Each video needs a unifying thread, something to help make sense of what the audience is seeing, right?

Well, the one thing all of these media items had in common are their origin - they all came from projects masterminded by WE, so that's what we would revolve around. WE Communications has really strong branding, so it was easy to pick up on their core spirit and infuse it into the video. What came out was a tight, high-energy edit along with constantly changing animated graphics that turn a seemingly random grouping of screenshots, photos, posters and videos into a cohesive and "ah!"-inducing overview of WE's activity in Asia and the Pacific.