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What Do You Do After The Sale?

How a video course turned new users into confident ones

Support, Training, Tutorial Videos
Collage of course video frames: task and milestone definitions, on-camera host Diana Niculaes, the 'Office Timeline fundamentals course' title card, and the timeline editor's data view
Collage of the production pipeline: the video editing timeline, After Effects graphic parameters, the live-action studio set, and the 'Office Timeline Fundamentals Course' YouTube playlist

Office Timeline & RomSoft

Office Timeline and their strategic partners at RomSoft were developing a timeline-maker for project managers. But PMs are busy professionals and they need new tools to make sense quickly.

We helped Office Timeline by creating a structured video course that was tailored to these users' specific learning needs through Office Timeline's soon-to-be launched learning center.

The Services

  • Motion Animation Production
  • Live-Action Production

The Deliverables

  • A five-chapter, 13 minute-long video course
Portrait of Diana Niculaes, Office Timeline Content Manager

The Impact

61-68%

average watch percentage

Explicit user praise

for the videos' clarity, pace, and helpfulness

Survey response card with five-star ratings for the video course

The Process

What Does A New User Need To Know?

Before anything was scripted or animated, we worked out the structure of the course: five videos, each covering one core concept, in an order that made sense for someone who had never opened Office Timeline before.

Blurred document showing a navigation panel listing Video 1 through Video 5 of the course
Close-up of a video editing timeline with magenta and green clips

Pacing For Real People

We deliberately chose a pace slow enough that someone could pause, try the same action in the software on their end, and pick back up without losing the thread. The high production value kept things engaging enough that the slower pace never felt like a drag.

Close-up of a teal timeline illustration with an animated selection handle

Onboarding With No Screen Recordings

Instead of traditional screen recordings, we used custom animation throughout, giving us full control over pacing, zoom levels, and the visual cues that guide a viewer's eye to exactly the right place at the right time. Paired with the friendly live-action segments, the result is a course that educates without being boring or patronizing.

The Outcome

The end result took the form of a five-chapter video course, just under 13 minutes in total, that became the centerpiece of Office Timeline's newly launched learning center. Each chapter features a live-action host paired with fully animated software walkthroughs, designed to leave a lasting positive first impression on anyone meeting the product for the first time.

'Office Timeline fundamentals' video playlist featuring Diana Niculaes
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"What sets Tudor from INX Films apart is not just his technical skills, but his holistic approach to the entire process. I am so in awe of his ability to capture the essence of our product and single-handedly bring a vision to life. Thank you, Tudor, for being the beating heart of our video production efforts. Here's to many more masterpieces together!"

Nicole Jacobson

Marketing Vicepresident • Office Timeline

"Tudor has a rare ability to take something that feels complicated and solve it efficiently, like building a steady, high-quality video capability without turning every project into a heavy lift. He audited what we had, identified what was missing, and created a production setup the team could actually use consistently. He built a practical video system around our brand, and from that point on, producing strong video content was no longer a bottleneck for us. I'd recommend Tudor to anyone who wants video that serves the business, not just content that looks good."

Eddy Malik

Co-founder and Chief Product Officer • Office Timeline

"It surprised us to find in Tudor from INX Films a video producer who understands the business needs behind a project, does user research, and handles the whole marketing side of video, not just the production itself. [...] We didn't even have to write the scripts ourselves. We could just hand off video production to Tudor and trust that he'd take care of everything, strategy included."

Diana Niculaes

Head of Content • Office Timeline

Want new users to feel confident from their very first click?

Let's chat about how we could do that!