Video that earns its place in your marketing and sales pipeline.

The per video price is usually influenced by 5 factors: number and type of deliverables, total length of produced video, technical complexity, project urgency and usage rights.

That being said, budgets can go as high as mid-5 figures for retainers, or as low as €2000 for single production engagements. That is not necessarily a per-video price, a €2000 project can include multiple short social media ads, for example.

4-12 weeks for explainers and product videos, 2-8 weeks for brand and campaign videos, and 2-4 weeks for video strategy. The exact timelines depend on the video's type, length and its visual complexity, and retainers get custom timelines depending on each client's precise needs.

We do everything we can to tailor our work around your deadlines, and we provide precise project timeline outlines when we propose the creative directions for your projects.

We do it this way so you can make an informed decision at that point. That project timeline, as well as the check-ins, updates, and feedback discussions dotted throughout the production process ensure that you know exactly where a project is at all times.

Our edits, animations, and motion graphics are not AI-generated, and neither is the footage we use, unless specifically requested by our clients.

That being said, we do use AI-assisted tools and workflows in our process. For example, we sometimes create "audio-edits" for clients, which are basically draft versions of a video that use AI-generated voice-overs and placeholder visuals to preview what a video would sound and look like. This is useful because it makes it easier for clients to decide early if they need any major script changes, which in turn prevents one of the most expensive decisions a client can make: having to re-record things after the final video is done. The AI-enabled "audio-edits" help us prevent the need for that decision.

Yes, but only if the script really serves your needs, and we figure that out between the Business Clarity Workshop and the Creative Direction phase. If it does, great! That means we can get to production faster. But if it doesn't, we'll be honest about it, because we genuinely want our videos to be your best performers, and getting the script right is a very big part of that. Or, if you just want someone to execute against a fixed brief, there are cheaper studios than us who can do it, and you'd probably be better served by them in that situation.

Because that's what makes the difference between a video that actually has an impact, and one that just gets a couple of views then sits forgotten on a Youtube channel nobody knows about. We've had a client come to us for a case study video, and they wanted it done in a reality-show style. But after the business clarity workshop, they realized that their audiences were more interested in documentaries and vlogs than reality-shows, so we went with that approach instead.

The important checkpoints in our process come with 2 available revision rounds each. The way they usually get used is one round for the script and storyboard each, then two rounds of minor adjustments per video preview, give or take. It works this way thanks to the effort we put into the business clarity workshop, creative direction and concept development stages, which make sure that the first version you see is already 95% of the way done.

The Business Clarity Workshop at the beginning of a project usually takes 1-2 hours, then each feedback call takes between half an hour to an hour. Everything else usually gets settled through quick and clear emails or Loom messages. If we were to work on a 1 minute long explainer, for example, you'd spend around 5 hours with us spread out over several weeks.

Each business has different needs, and therefore different ways to measure success, so we build around that during the early stages of a project. Office Timeline, for example, needed a reliable way to make more higher quality support videos, so we helped them increase the rate at which they created such videos by 6x, from 23 screen-recorded videos in 7 years to 36 fully branded videos in 2 years. Then, they needed an explainer video that would also perform well as an online ad, so we created one for them that got over 5 million paid views and was watched on average for 94% of its length. Same client, two different engagements, two different ways of measuring success.

The Business Clarity Workshop is designed to solve specifically for this problem. The first time we used it was for a client whose audiences were in the ocean sustainability and conservation niche. We'd never worked for an audience in that niche before, but here's what that client had to say after the video was done: "INX Films helped me clear up messaging for a video that I wanted to create, bringing in perspectives that I didn't think about and ways to effectively communicate with the audience. He knows his stuff!" - Stefán Yngvi Pétursson - Ethical designer & Conservation illustrator @ styngvi.com

Once the final invoice for your project clears, the copyrights for the final files are transferred to you, and we only retain rights to show those files as part of the work in our portfolio.

Upon request, we can also include any footage we shot for the project, and that is quoted upfront. Regarding third-party licensed assets, we let you know if there are any limitations you should be aware of regarding their usage, and if you want to expand that usage later (for example, for re-cuts of an already made video), we assist you through that process to the best of our ability.

We do not hand out other source project files mainly because they tend to break and become unusable on other people's machines. We do keep them in our archive for at least a year, in case you need to come back for a re-cut.

Romanian or not, our working language is English, because in the past half decade most of our clients have been either from the US or EU.

If you're from the US, we hold meetings during your morning hours and we invoice in US dollars. These invoices are not subject to Romanian VAT taxes. We're happy to provide a filled-in W-8BEN-E form if you need one. We don't currently travel to the US for video shoots, but our animation, motion, and editing work is unaffected by geography, and we can coordinate with local crews or direct shoots remotely.

If you're from the EU, we hold meetings throughout the day and we invoice in euros. If you're a VAT payer, we can provide you with our European intracommunity VAT code for tax purposes. We're open to travelling throughout the continent if you need us to help you shoot video.