What Comes After A Rebrand
How we turned a new brand identity into a top-performing social post
Thinslices
Agency: Visual Hackers
When you're at the end of a well-done rebranding process, you can't wait to tell the world about your company's new identity! But how do you actually communicate that? Well, Thinslices, at the advice of Visual Hackers, opted to do a brand reveal video.
And that's where we at INX Films came in to help. We made them a short brand reveal video that bursts with energy, and we did that by animating and showcasing Thinslices' new visual identity elements, their website and their new offices.
The Service
Brand/Announcement Video Production
The Deliverable
A 1-minute-long animated brand reveal video
The Impact
30x
increase in reacts on LinkedIn
8x
increase in reposts on LinkedIn
4x
increase in views on Facebook
2x
increase in reacts on Facebook
The Process
The First Step
After initial discussions with Visual Hackers and Thinslices it became clear that the focus should be fully on Thinslices' new visual language and website.
That made us choose a text-centric video concept, without the usual voice-over that tells the story. Instead, a stand-out song, energy-filled text and lively shape animations would do the heavy lifting of keeping the viewers glued to their screens.
Moving Words
We needed to make a script that was less about what words we used and more about how those words moved. Literally.
So we decided to use a table format for the script - the first column would show what text would appear on-screen, while the second column would describe how it was going to be animated.
And it paid off: we actually got approval to move to the next stage a few days ahead of schedule.
Storyboarding While Refining
After integrating feedback into the script, we went on to the storyboarding phase. The folks over at Thinslices had shared some of the most captivating references, so these became our biggest help.
For this particular project, this was also the stage where we created and refined the static art elements that we would be bringing to life during the animation phase.
The Final Stretch
Thinslices needed a video that would turn heads, so we went all in. This final phase was pure focused bliss. We took each and every one of Thinslices' new visual elements and made them move, we shifted colors, we bounced shapes, morphed symbols, moved cameras, and animated text. We even did some VFX to create timelapses out of still photos for some of the cities housing Thinslices' offices.
The Outcome
The result was a motion-graphics video that mixed together creative editing, kinetic typography, morphing shapes, photo manipulation and sound design in a way that radiated energy and kept viewers watching 'til the end.
And by correctly anticipating client preferences and handling feedback efficiently, we actually wrapped the entire project a few days ahead of time.
"It's been an absolute pleasure working with INX Films. They understood the brief quickly and provided valuable suggestions to improve the final product. We were impressed by their ability to turn simple words into a dynamic and engaging composition. Despite the time pressure given by the client's rebranding launch date, he delivered the video timely with enough leeway for adjustments and feedback. The client was satisfied, we were happy, and the results speak for themselves."
Bogdan Manea
Project Coordinator • Visual Hackers Design Agency
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